Get found when someone in your zip code needs what you do.
Google Business Profile, local citations, on-page SEO, and content that earns map-pack rankings.
Overview
We get local service businesses found on Google Maps and in local search results. GBP optimization, citations, on-page SEO, review management, and monthly rank reporting - all tied to calls booked, not traffic graphs.
Most local SEO reports celebrate traffic that doesn’t book anything. We build strategies around the keywords your customers type right before they pick up the phone - and we measure by what shows up in your call log, not a rankings screenshot.
Who this is for
Local service businesses across North Dallas - Melissa, McKinney, Frisco, Allen, Plano, Prosper, The Colony, Richardson, Addison, Dallas - who’ve figured out that the first three results in the map pack book most of the jobs, and that being stuck on page two isn’t a ranking problem, it’s a revenue problem. HVAC, plumbing, dental, home services, and anyone whose customers type “near me” before a service name.
Why local SEO for service businesses is different
Local SEO isn’t national SEO with a city tacked onto the title tag. It’s a different system. Google runs a separate local ranking algorithm for map-pack results - weighted heavily by your Google Business Profile, your review count and recency, your citation consistency across directories, and location signals on your website. You can have the most-optimized page on the internet and still not show up in the pack if your GBP is half-finished and your NAP data disagrees with itself across forty directories.
The second thing that’s different: what you measure. Traffic graphs don’t pay the insurance bill. Calls do. We run campaigns against rank reports for the specific terms that produce jobs - “ac repair allen tx”, “emergency plumber frisco”, “dental implants mckinney” - and tie progress to booked work, not vanity metrics.
What’s included in a local SEO engagement
Google Business Profile optimization
Category selection, service area setup, photo and video strategy, Q&A, service-level posts, review response templates. Most GBPs are 40% set up. Ours get to 95%+ and stay there.
Citation building across 40+ directories
Yelp, Bing Places, Apple Maps, Yext, Facebook, industry-specific directories (HomeAdvisor, Angi, Nextdoor, BBB, plus the verticals that matter - Houzz for home services, Healthgrades for dental). NAP consistency verified against your GBP and your site.
On-page local SEO
LocalBusiness schema, Service schema per page, city-specific landing pages, internal linking between service and location pages, Open Graph, canonical handling - the technical basics most “SEO consultants” forget.
Review strategy
Automated review requests after service completion, response templates for new reviews (positive and negative), and a monthly review goal tied to your map-pack competitors. Reviews move the needle more than almost anything else.
Monthly rank reports and competitor gap analysis
A rank report every month - your target terms, your position, the movement since last month, and what produced it. Competitor gap analysis runs quarterly so we know where we’re close and where the work is still ahead.
How long does local SEO take for service businesses?
GBP and citation fixes show up in 4-8 weeks. Rank changes on competitive commercial terms take 3-6 months of consistent work. The honest timeline: foundation in the first two months, visible movement by month three, meaningful map-pack presence by month six. Anyone promising faster is selling something.
Who we build for
Local SEO plays out differently by trade - different keywords, different review patterns, different map-pack competition. We run campaigns tuned to the category.
- Home Services - HVAC, plumbing, electrical, roofing, appliance, lawn. “Ac repair [city] tx” and “emergency plumber near me” are the money terms - emergency intent, high competition, seasonal surges. The trades where directory listings (HomeAdvisor, Angi) take a cut of every job unless you rank on your own.
- Custom local SEO - dental, med spa, legal, professional practices, boutique retail. Different keywords, different review patterns, different map-pack competition. Talk to us and we’ll scope it.
What pairs with this
- Web Design - the site local SEO is pointing at. A slow or thin site caps how far SEO can take you.
- Website Management - monthly care that keeps the technical foundation clean while SEO does its job.
Shipped. Measured. Named.
What's included
- →Google Business Profile setup and full optimization
- →Local citation building (40+ directories)
- →On-page local SEO - titles, schema, local signals
- →Review request and auto-reply setup
- →Monthly rank reports for your target local terms
- →Competitor gap analysis
- →Blog posts and local landing pages (Growth + Dominate tiers)
- →Local backlink building (Growth + Dominate tiers)
Process
- Step 01
Audit
We pull your current map-pack position, review count vs. competitors, citation gaps, and site speed. You see the real picture.
- Step 02
Foundation
GBP, citations, and on-page fixes. These move fastest and are most clients' biggest gap.
- Step 03
Content
Local landing pages and blog posts mapped to how your customers actually search.
- Step 04
Links
Local backlinks from real sources - not directories that Google ignores.
- Step 05
Reporting
Monthly rank report. You see where you moved and what it produced.
Good questions we get a lot.
How long does local SEO take for a service business?
GBP and citation fixes show up in 4-8 weeks. Content-driven ranking changes take 3-6 months of consistent work. The honest timeline is foundation in the first two months, visible movement by month three, and meaningful map-pack presence by month six. Anyone promising page-one rankings in 30 days is selling something.
What's actually in a Google Business Profile optimization?
Every category that fits (primary plus secondary), full services list with descriptions, service area configured to the cities you work in, 20+ photos tagged correctly, a weekly post schedule, review response setup, Q&A seeded with real questions, booking and messaging enabled where available, and products or offers mapped where relevant. Most GBPs are 40% set up. Ours get to 95%+ and stay there.
How do citations actually help a service business rank?
Citations - your business name, address, and phone listed consistently across directories - signal to Google that the business is real and verified across the web. Inconsistent NAP data is one of the most common reasons a map-pack ranking stalls. We verify 40+ core directories plus the industry-specific ones that matter for your category.
I tried SEO before and it didn't work.
Most people who say that paid someone to stuff keywords and vanish. We show rank reports every month and tie the work to calls booked, not traffic graphs. If it's not moving, we get on the phone and talk about why - not an email with a screenshot.
I'm already on Google.
Being listed and being chosen are different things. Your competitor down the road has 180 reviews and shows up in the map pack. You have 12 and you're on page two. Let's fix which one customers see first.
Do I need a contract?
Three-month minimum to see real movement, then month-to-month. No long-term contracts.