Storm season makes the phone ring. The site decides for whom.
Websites, local SEO, and lead capture built for roofing contractors across Allen, Frisco, McKinney, Plano, Prosper, and the wider DFW market. Designed for storm-restoration intent, insurance work, multi-day projects, and the financing pages that turn an estimate into a signed contract.
Sound familiar?
- × After a hailstorm the inbox fills up but most of the leads pick the first three listings - and the storm chasers ran ads to be those listings
- × Insurance work is the bulk of the revenue and the site does not explain how insurance jobs actually work
- × Project pages are thin - one "roofing services" page tries to rank for replacement, repair, gutters, and metal roofing
- × Financing options are buried, so prospects who could afford the job in payments bounce when they see a sticker price
- × GBP is set up but not maintained - storm season comes and the listing is stale
If any of those stuck
Then the play on the right is for you.
15 minutes, no deck, no upsell ladder. We'll tell you straight whether the playbook fits - or point you somewhere that does.
Book a 15-min fit callHere's the play.
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Storm-restoration-first homepage
A "we work with your insurance" line, license, real project photos, and a prominent inspection request form. Built for a homeowner standing in the front yard looking at a damaged roof.
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Service-specific and material-specific pages
Separate pages for full replacement, repair, gutters, metal roofing, tile, flat roofing. Each one ranks on its own city + material query and answers the questions a buyer has before booking an inspection.
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Insurance and financing clarity
A page that explains how an insurance claim works step by step - adjuster, supplement, deductible, scope. A financing page with named lenders and example payment ranges. Both pages move buyers off the fence.
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GBP and review automation through storm cycles
GBP categories, services, and hours kept current. Review request fires the day the final inspection clears, when the homeowner is most likely to write a real one. Volume builds across a season instead of stalling at 40 reviews.
Who this is for
Roofing contractors across DFW - storm-restoration shops, residential replacement specialists, repair-and-maintenance operators, and mixed residential/commercial firms - who want to stop competing with out-of-state storm chasers on the same Google ad and start ranking on their own for the work that actually closes.
Why roofing is different
Roofing has two demand patterns stacked on top of each other. Steady baseline demand for repair, gutters, and aging-roof replacement runs all year. On top of that, a hailstorm or wind event compresses six months of demand into three weeks, and whoever ranks well during that window books a year of revenue. That changes the work. The site has to handle a massive surge in inspection requests without dropping leads. Insurance claim explanations have to be clear enough that a homeowner understands the process before the adjuster shows up. And the project pages have to be deep enough to win against ad-driven storm-chaser sites that show up the day after a storm and disappear two months later.
What we typically deliver
- Web Design - storm-shaped homepage, material-specific service pages, financing and insurance pages.
- Local SEO - GBP tuned for storm cycles, city + material pages, review automation.
- Home Services - the broader playbook this work is built on.
Things owners ask.
How long does this take and what does it cost?
A roofing site typically ships in 4 to 6 weeks. Local SEO is recurring - first map-pack movement usually shows up between 60 and 120 days. Storm season timing matters; if a major event is coming we sequence the work so the new site and GBP tuning are live before the calls start.
How is roofing web design different from generic web design?
Two things. First, a large share of the buyers are dealing with storm damage and an insurance claim, so the site has to explain how insurance work runs - claim, adjuster, supplement, deductible - in plain language. A site that hides that loses to one that does not. Second, the project lengths are longer and the deal sizes are bigger, so financing pages and clear material-specific landing pages do more work here than they do for a typical service trade.
Do you only work with roofers in a specific city?
We work with roofing contractors across the DFW market. The city + material landing pages get tuned to wherever the work actually comes from - Frisco, McKinney, Plano, Allen, Prosper, Melissa, Dallas, the wider region.